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Marketing Mix of the Company Behgelli - Elplast, a.s.
Bonomová, Nella ; Hrazdira, Radek (referee) ; Mráček, Pavel (advisor)
Bachelor thesis is focused on the marketing mix of the company Beghelli-Elplast, Inc. The theoretical part is focused on theoretical background and knowledge of the marketing mix with a particular focus on customers. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve and innovate the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Company Culture of XY, s.r.o.
Bezděková, Veronika ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the corporate culture of Krematorium zvířat, s.r.o. It focuses on employee training and company presentation to customers. Theoretical section defines the concepts and phenomena associated with a corporate culture and marketing mix. The practical part reflects the findings of the theory, leading to the determination of optimal steps and suggestions to improve the current situation of the firm.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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Business Plan of Speech Clinic
Vojtěchovská, Tereza ; Šabatová, Barbora (referee) ; Luňáček, Jiří (advisor)
The aim of thesis is - prepare a business plan for the establishment of the speech clinic. The thesis is divided into two major parts, namely the theoretical and practical. The theoretical part defines terms and there is dealt with the legal steps necessary to create the plan itself. In the practical part is estimated the total investment and evaluated risk assessment.
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SHOPPING MARKETING IN A CHOSEN COMPANY
JAREŠOVÁ, Lucie
This bachelor thesis was elaborated on the theme {\clqq}Shopping marketing in a chosen company``. The chosen company was Phoenix LV, a. s. It is one of the most important farmacy whole sale trade in the Czech Republic. The company disposes of ten stocks all over the Czech Republic, that are subordinated to sixs shopping centers. The main aim of the thesis was an analyses of the shopping marketing. On this were depended a lot of next aims: a definition of the basic terms; an analyse of the contarporary state of the company in the sphere of the shopping marketing; to suggest an exact conception of dividing of the shopping marketing; verifying of this conception and summary. The marketing is divided into two parts, each of them deals with different activities. The shopping marketing discuses relationships with suppliers, internet-supplies and so on. The selling marketing deals with price, supplies for chemist´s, they give meetings, professional teach-in and semminars, competitions for chemist´s and so on. For the stating of the right dividing of the marketing there were used analyses of the inner and outer enviroment. Outer analyse was intent at competitors, suppliers, costumers, substitutes and the factors that influence the company (the society, the technology, the economy, the politics and the legislative). The inner analyses deals with the staff, technical equipment, finantial analyses. The analyses of the Porter model and the STEP analyses discovered incorrect dividing of marketing in the company. That´s why there was suggested a right transfer of several activities. The shopping marketing should only be engaged in treatment with suppliers and all the communication with them. By the inner analyses there weren´t discovered any scarcities. The company shouldn´t anyway forget about its staff. It is also important, to improve the technical equipment and follow the new trends in the exploration and financial contingentiens.
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Proposal to improve the marketing mix of the company
Hryshchenko, Valeriia ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
Bachelor thesis is focused on the marketing mix of the company PJSC “Poltava Medical Glass Factory”. The theoretical part is focused on theoretical background and knowledge of the marketing mix. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Business Plan of Speech Clinic
Vojtěchovská, Tereza ; Šabatová, Barbora (referee) ; Luňáček, Jiří (advisor)
The aim of thesis is - prepare a business plan for the establishment of the speech clinic. The thesis is divided into two major parts, namely the theoretical and practical. The theoretical part defines terms and there is dealt with the legal steps necessary to create the plan itself. In the practical part is estimated the total investment and evaluated risk assessment.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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Company Culture of XY, s.r.o.
Bezděková, Veronika ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the corporate culture of Krematorium zvířat, s.r.o. It focuses on employee training and company presentation to customers. Theoretical section defines the concepts and phenomena associated with a corporate culture and marketing mix. The practical part reflects the findings of the theory, leading to the determination of optimal steps and suggestions to improve the current situation of the firm.
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Marketing Mix of the Company Behgelli - Elplast, a.s.
Bonomová, Nella ; Hrazdira, Radek (referee) ; Mráček, Pavel (advisor)
Bachelor thesis is focused on the marketing mix of the company Beghelli-Elplast, Inc. The theoretical part is focused on theoretical background and knowledge of the marketing mix with a particular focus on customers. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve and innovate the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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